I earned my English Writing degree from the University of Pittsburgh, and while I started out in the publishing field, an opportunity presented itself that I couldn’t pass up. I began as a copywriter for an internet start-up, writing creative, but SEO-minded articles in the living room of my new boss’ house. Fun start. Good times sitting on the porch, working through the warm summer afternoons. As the company grew, my skills turned to learning and applying SEO strategy, landing page optimization, content strategy and finally paid search.
I am now working at another great agency where I specialize in paid search strategy. Continually learning and testing is the key to keeping my skills sharp. I take pride in the results that my clients receive and am constantly looking for ways to improve ROI of their paid search dollars.