To say that I never thought I would end up in marketing is an understatement. After earning my BA in Creative Writing from the University of Pittsburgh, I thought I'd be the famous science fiction writer. Fast forward 10 years, and I now find myself spending more time working in Excel and data visualization tools than writing about far off kingdoms (though I still make time to feed that creative side).

Right now, at Jetpack Workflow, I took my years of agency experience and try something new. As one of the leading B2B Saas startups in the Pittsburgh region, it’s been extremely fulfilling to help grow the business. While I was able to settle into the things I knew in terms of media management and strategy, this positions has challenged me in new ways; I led and did a ton of Wordpress work to launch our new website in September 2020; led the development of our customer personas; manage all our paid media efforts from start to finish; manage all marketing communications from the brand through email and social, and have been working through several projects that improve efficiency and test new channels to find the right customers for our product.

In addition to my day jobs, for the past 8 years I’ve been freelancing as a digital marketing consultant. I take on side work for clients who are looking to learn while they work with me, with most of my projects including a training and education component for SEM and SEO.

Prior to Jetpack Workflow, I spent 5 years at BarkleyREI, a website and digital marketing agency focusing on higher education marketing and tourism. While there, I went from on the ground work in client SEM campaigns to laying the original foundation for their Google Analytics and Google Tag Manager best practices. By the time I left, I was the the senior most strategist on many of our largest accounts, assisted in new business development, and managed a talented team of strategists.

Before I was at BarkleyREI, I spent 2 years as a Paid Search Strategist with LunaMetrics, now Bounteous, It was here I truly honed my SEM and analytical skills through account management and by leading Google Ads trainings across the country. 

Startup experience was actually where my career roots lay: My first job out of college was at University-Bound (now known as Level Interactive) writing articles on my boss' couch writing SEO articles and learning landing page optimization, and was there long enough to see the company grow and subsequently move into "real" offices. By the time I left, I had eagerly learned Google Ads and Bing Ads as well as paid social media to add to my growing skill set. 

All that to say: I love working in SEM, SEO and analytics. I love working with people who are passionate about their work and bring their whole selves to the office. And no matter where I’m at, if I am learning and challenged, I am where I need to be.